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Business
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May 27, 2025
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8 min
As competition intensifies in B2B industries like web design and software development, more companies are turning to video content to stand out and build memorable brands.
Even LinkedIn, the biggest business social network, reports that video is now its fastest-growing content format, with uploads increasing 34% year-over-year.
However, constantly producing high-quality videos isn’t easy. In-house teams often lack the time, tools, or expertise… which is why more companies are outsourcing video editing to specialized agencies.
Read on to find out how to select a video editing agency and pros and cons of working with one. Let’s dive in!
Marketing has shifted toward video content, but not just for raising awareness. Buyers expect to see engaging videos at every stage of their journey.
Successful B2B brands integrate videos throughout the entire funnel:
What used to be nice-to-have is now a core growth driver. And with platforms like LinkedIn and YouTube prioritizing video in their algorithms, companies have realized they can generate organic traffic at a fraction of the cost of paid ads by investing in quality videos.
As demand rises, so does the pressure to produce more — faster and better. Many B2B agencies attempt to meet this challenge by building internal teams, hoping to keep control and reduce costs. While this sounds ideal on paper, the reality often proves quite different.
Recruiting a professional editor isn’t as simple as posting a job ad. It often takes weeks, sometimes months, to find someone with the right combination of:
And once you do, there’s still an onboarding period where they learn about your brand and internal processes.
Then, there’s the cost. Talented editors aren’t entry-level hires, especially if you want to stand out with motion graphics, animations, and storytelling.
For example, in the U.S., full-time salaries can range from $37k to $116k or more, not including benefits, taxes, equipment and software licenses.
Not to mention that many companies fall into a costly trap: hiring underqualified editors to save money, then wondering why the final videos don’t produce results.
The outcome? Missed opportunities, wasted time, and money down the drain.
When a company starts producing videos, the task often falls to designers, marketers or other staff that’s already wearing multiple hats. This leads to inconsistencies and longer turnaround times as video work competes with other priorities.
Even if those team members are capable, they’re usually not specialists in post-production. Which means the videos will turn out to be “okayish” and in today’s competitive market, “okay” doesn’t work if you want to stand out.
When managing video production internally, there’s also a lot of hidden costs. From software licenses and hardware upgrades to time spent on revisions and quality control.
Software licenses alone can cost up to $100/month per editor — and that doesn’t include music or stock footage subscriptions, which can add another $20–$100/month.
Then there’s hardware: to avoid bottlenecks, your team needs powerful machines capable of handling high-resolution footage, motion graphics, and rendering. That often means investing $1,000–$5,000 per workstation, depending on your needs.
Additionally, without well-defined workflows, teams struggle with feedback loops and quality control. This results in confusion, and wasted hours. What starts as a lean setup quickly turns into a messy, resource-draining operation.
Once you see that the video content you’ve been producing is bringing results, you’ll want to expand and post more often.
That’s where internal teams hit a ceiling. Without enough capacity, quality drops or deadlines get pushed.
The natural next step? Hiring more staff, which adds cost, onboarding time, and management overhead. It’s also far less flexible. What if you only need extra capacity for one month during a big campaign? You can’t hire a skilled professional that fast.
Some companies turn to freelancers, thinking it’s a more agile solution. But that brings its own issues:
You end up spending more time managing editors than producing content.
When you increase output, you can’t afford to sacrifice speed, consistency, or brand alignment — and most in-house setups simply aren’t built to scale fast enough.
Outsourcing isn’t just about saving money. It’s a strategy that allows you to move faster, scale smarter, and maintain high standards without burning out internal teams.
Video agencies are built for speed and consistency. With dedicated teams and streamlined workflows, they can deliver high-quality edits on tight timelines.
They usually have multiple video editors who specialize in certain field:
This gives you access to a full creative bench that can handle everything from high-converting ads to animated explainers, VSLs, and platform-specific content for YouTube or LinkedIn. You’re no longer limited by one person’s skills or their availability.
One of the biggest advantages of working with a video editing agency is flexibility:
It also saves you from various expenses that pile up quickly. With an agency, you don’t carry that weight. You get a team that’s already set up, trained, and equipped — and you only pay for the output you need.
The result?
Predictable costs, faster go-to-market timelines, and fewer internal headaches. You stay focused on running your business while your content engine runs smoothly in the background.
The best video editing agencies don’t just cut footage — they partner with you on every aspect of your video content.
At Absolute Visuals, for example, we go beyond editing to support our clients across the entire process:
By collaborating closely with your internal marketing team, we help lighten their workload so they can focus on what matters most — client acquisition, go-to-market strategies, distribution, and performance measurement.
Less time spent managing files and freelancers means more time driving real, measurable results.
With the rise of video content, there’s also been a surge of new service providers claiming to offer the best video editing solutions.
Choosing the right video editing agency is crucial to getting the results your business needs — not just in video quality, but in efficiency, communication, and ROI.
Here are the key factors you should consider before making your decision:
Not all video agencies are created equal. Ideally, you want to work with a partner who specializes in your specific industry or niche. This will speed up the onboarding process and ensure that your video content brings results.
Such agencies understand how to craft videos that resonate with professional audiences and effectively support complex sales funnels — guiding prospects from awareness all the way to conversion.
Smooth collaboration is essential. The agency should provide transparent workflows, clear timelines, and regular updates throughout the project. Responsive communication ensures your feedback is heard and incorporated quickly, saving you time and frustration.
After all, you don’t want to invest thousands of dollars only to be left wondering about progress or dealing with repeated deadline delays which is a common issue when working with freelancers.
When the budget and project scope are clearly defined from the start, you won’t have to worry about hidden fees or unexpected costs popping up later. This transparency helps you plan your marketing budget with confidence and keeps the partnership running smoothly.
Look for agencies that:
While some agencies boast extensive portfolios, the true measure of a partner is the quality and relevance of their work.
Seek agencies that:
Remember, a lean but focused portfolio often means the agency prioritizes quality and customization over volume.
Outsourcing video editing can raise some understandable worries. Here are the most common concerns businesses have:
This can become a real issue if expectations aren’t clearly set at the start of the collaboration. Some businesses prefer to be deeply involved in the creative process, while others want to delegate more.
That’s why it’s important to discuss upfront with your agency:
By staying in the loop throughout the process, you maintain control and confidence that the final product aligns perfectly with your vision and expectations.
An agency partner that cares about you will start with thorough brand onboarding. They learn your style, tone, and goals upfront, so every video reflects your unique identity.
Multiple revision rounds make sure your brand voice stays consistent, with plenty of chances to tweak the final edit.
The cost of working with a video editing agency varies depending on your project’s scope and requirements. Choosing a lean, boutique agency often means every dollar is well spent, unlike large corporations that may charge excessive fees.
While hiring an agency might seem costly upfront, it can save you money in the long run by eliminating expenses such as:
Additionally, many agencies offer flexible pricing models, including project-based fees or monthly retainers, which help you:
Video content is now essential for B2B growth, but producing enough high-quality videos in-house can be tough.
If you’re just getting started or you’re already producing video content and want to take it to the next level, outsourcing to a specialized agency offers the flexibility and expertise to scale efficiently while controlling costs.
If you have any questions or want to explore how your company can leverage video content, feel free to book a discovery call and talk with us directly.
Let’s discuss how we can work together in a free 30-min consultation call.
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